Try Natural Instincts Vibrant for stunning color with 100% gray coverage. Or select one of our other formulas to gently blend away gray with natural-looking results.
NEW Natural Instincts Vibrant
- Go subtle or dramatic—even lighter—completely covering gray
- Lasts up to 8 weeks, or until you touch up
- 10-minute formula with antioxidants for healthy-looking hair color
Natural Instincts
- Enhance natural color and cover up to 50% gray
- Lasts up to 28 shampoos
- Antioxidant-rich, ammonia-free formula leaves no visible roots
- Healthier** hair color works in just 10 minutes
Rich Color Crème
- 10 rich, radiant shades
- Gives you luminous color and shine
- Leaves your hair feeling softer*
- Ammonia-free, healthier** hair color works in just 10 minutes
Brass Free
- Contains brass-seeking dyes
- Neutralizes unwanted red or orange tones in your hair
- Healthy-looking hair color lasts up to 6 weeks
- Gentle, ammonia-free formula works in just 10 minutes
Shine Happy
- Works in just 10 minutes
- Provides 4 weeks of shine
- Adds healthy-looking luster to most types and colors of hair
- Includes weekly conditioning treatment to help seal in the shine
Natural Instincts for Men
- Fights gray in just 10 minutes
- Restores your natural hair color
- Gives you natural-looking results with no visible root line
- Ammonia-free formula with Aloe and Vitamin E
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